A very special hot air balloon journey

Posted by My Chapter One on 22.06.2021
Blog Images

How did a hot air balloon come about to sum up the My Chapter One experience?

When we started out with My Chapter One, we had an ambitious vision for our company. Our team was small – only about four of us.

We were excited about synthesizing our brand identity and figuring out who we are and how best to communicate that to our audience.

"Who are we?"

As our passionate team grew beyond the founders, we decided we had to begin with identifying the ‘emotion’ of our brand. We began by giving ourselves assignments to define this emotion; we started thinking about our mission, our values, and our end goal, to identify the exact meaning of our brand.

We answered questions like ‘If My Chapter One was a person, who would it be?” And more than one of us thought of Mary Poppins.

Another question was – ‘What other brands do we like? What other companies tell a story similar to ours?’ After much debating and deliberation, we thought of Lego – it was fresh, cool and smart…just like My Chapter One!

Mary Poppins Julie Andrews

Our logo takes shape...

For our logo, we first studied what would fit best into our vision; we experimented with colours and elements, and reflected on their meaning. We considered a paper plane (our children’s imagination taking off), a mushroom (a small interest – hardy and scrappy, that often blooms as a community), a dog ear (like a dog-eared page one would find in a favoured and well-worn book), a bookmark (a symbol of constancy and comfort – something the children could come back to any time), a windmill (indicating how reading can fuel one’s spirit), and a small house (a dependable and comfortable readers’ nook for young ones).

Untitled design

But the moment we saw the hot air balloon, we felt it just fit. It reminded us of a happy, warm, and whimsical journey. And that’s what we want our students to feel when they enter our reading gym – deep contentment, an untouched innocence and wonder, and an exhilarating excitement.

I still remember that when we designed the first draft of our logo, it was a static balloon – straight and stiff, and looking planted in the sky. That evolved into a floating, moving one to communicate the journey that our readers embark on.

Hot air balloon

Our children’s minds, like the balloon, are filled with hopes and dreams, symbolized by that particular type of air that gets them off the ground. My Chapter One breathes life into their thoughts through books and stories. We provide them the right conditions for positive thoughts, and a loving and supportive environment where hopes and dreams are nurtured.

Our Reading Hosts are the pilots of the hot air balloons. They make the ride safe, warm and fun. They help the students see the diverse and beautiful world as it is, from a higher perspective… with no artificial man-made boundaries, but as true global citizens. We don’t influence thoughts; we just provide them the view and they decide for themselves what they choose to believe in.

At My Chapter One, we wish to give children the vantage point, and leave the rest to them. Reading is a true and time-tested guide for achieving that. And we want to make sure that this relationship with books is a lifelong one for our students and not just a short stint.

MCO Logo2 White

Our brand, name, logo, and colours are a deeply-pondered, firmly-held expression of our collective vision and values. Every time we see them, they evoke feelings and thoughts that remind us of our beliefs and hopefully, make our children feel like they are home again.

About My Chapter One

My Chapter One helps children dive into the world of books and fall in love with reading. It maneuvers kids away from digital entertainment and towards wholesome real-time fun, through reading sessions and activities devoted to iconic books. My Chapter One handpicks reading instructors who guide children towards becoming independent readers, and subsequently, more imaginative, empathetic, and academically-inclined individuals. All in all, our company’s goal is to create a world of little readers, bright-eyed at the prospect of a new book.

To register your child in a My Chapter One program, please get in touch at +91 78714 75555 or email us at info@mychapterone.com

About the author

Ranjani is an educator with over two decades of drawing children to books. Ranjani founded My Chapter One with a vision of getting a book into the hands of every child the company came across. She is deeply committed to this cause and works consistently to provide services that our students love and trust.

Follow us

5 Amazing Reasons To Start Reading Aloud To Your Child

Contents0.1 Reasons to Start Reading Aloud to Your Kids0.1.1 1. Reading aloud to children garners a lifetime interest in reading.0.1.2 2. Reading to young children extends their attention spans.0.1.3 3. Reading aloud to children aids in language development.0.1.4 4. Reading aloud strengthens a child’s imagination 0.1.5 5. Reading aloud helps build a child’s comprehension0.1.6 6. Read-aloud time […]
Read more

6 Interesting Greek Mythology books for children

Mythology gives children a basis for thinking. When we talk of mythology as a genre, the one section we can’t miss out on is the books based on Greek mythology.  Kids love Greek mythology and understandably so because they are action-packed, drama-filled, funny, and adventurous stories. Greek mythology teaches through the examples of Greek myths, which are full of simple moral lessons that are applied in our daily lives.
Read more

Importance of Mythology for Children

Contents0.1 About Mythology0.2 Benefits of Mythology 0.3 MYTHOLOGICAL BOOKS FOR CHILDREN0.3.1 Kahaani Puraani Interactive Children’s Book by Pridhee0.3.2 Powerful Hanuman by Anita Raina Thapan0.3.3 Festival Stories: Through The Year by Rachna Chhabria0.3.4 The Mahabharatha: A Child’s View by Samhita Arni0.3.5 Ramayana For Children by Arshia Sattar0.3.6 Two-Epics-in-One by Devdutt Pattanaik0.3.7 The Daughter from a Wishing Tree: Unusual […]
Read more


Contents0.1 The Broken Tusk by Uma Krishnaswami:0.2 Lord Ganesha’s Feast of laughter by Meera Uberoi:0.3 The Elephant Prince by Amy Novesky:0.4 Amma, Tell Me About Ganesha by Bhakti Mathur:0.5 Ganesha: The Curse On The Moon by Sourav Dutta:0.6 Little Monk’s Ganesha by Pooja Pandey:0.7 Lord of Beginnings by Radhika Shekhar:0.8 Ganesha Goes To A Party by Swamini […]
Read more

Importance of Spelling in Reading

Spelling affects almost every aspect of our daily communication, from how we understand something, to how we communicate our own thoughts and opinions. The importance of spelling cannot be understated when it comes to our children’s future because good communication & writing skills are a must!
Read more


Contents0.1 Children’s Books by Ruskin Bond 0.1.1 The Hidden Pool:0.1.2 The Tree Lover:0.1.3 The Cherry Tree:0.1.4 Rusty, The Boy from the Hills:0.1.5 Grandfather’s Private Zoo:1 About My Chapter One Ruskin Bond is one of India’s most creative and beloved authors who has had quite an impact on the little readers and connected them closer to […]
Read more


Contents0.1 Reading Comprehension vs. Reading Fluency0.2 What is Comprehension0.3 Why is comprehension important?0.4 Teaching Comprehension skills0.5 Reading sessions at My Chapter One Reading Gym1 About My Chapter One Reading Comprehension vs. Reading Fluency Very often, parents confuse reading fluency with comprehension skills. Many parents feel that if their child is able to read fluently, they […]
Read more

How Creative Writing Becomes Better with Reading

Contents0.1 Great writers are great readers first!0.2 Reading improves creative writing skills0.3 Tips to improve creative writing through reading0.3.1 Read as much as you can:0.3.2 Read with purpose:0.3.3 Read a vast variety of genres:0.4 Want your child to learn more about Creative Writing?1 About My Chapter One Great writers are great readers first! Reading brightens […]
Read more


Contents0.1 Why booklists are important?0.2 Reading books gives them a headstart on learning0.3 Why is Literacy important from an early age?1 Booklist for 3.5-6 years 1.0.1 The Tiger Who Came To Tea – Judith Kerr1.0.2 No Place Like Space – Dr.Seuss1.0.3 Oh, The Things You Can Do That Are Good For You – Dr. Seuss1.0.4 The […]
Read more

Back to school sends reading on the backseat!

With school reopening and children getting busy with their packed schedules such as homework, hobby classes, park time, etc, reading outside of school takes a backseat. In the process, the habit of reading regularly can get affected, leading children back to where they started. 
Read more
1 2 3

Interested in our 21st-century skill-based reading and writing programs?

Book a free class
Book a Free Class